Customer storyHow Matangi turned around a new business unit by hiring in 22 days, not 38
Turning around a new business unit is a race against the calendar. Every seat we could not fill was a plan on hold.
38 and 22 day averages: Matangi Industries HR. Split by stage is illustrative.
A. SHRIDHARMatangi Industries at a glance
Matangi started in Ahmedabad in the 1990s and moved into performance chemicals in 2009. Today it runs certified manufacturing units in Gujarat and ships alkoxylates, esters, surfactants and other specialty chemicals to customers in personal care, agrochemicals, textiles, food and oilfield work around the world.
When Matangi set up a new business unit, the plan depended on people: chemists and technicians to run the process, engineers to plan production, and sales leaders to win the first customers. Every week a seat stayed empty, the turnaround waited.
- Company
- Matangi Industries LLP
- Industry
- Performance and specialty chemicals
- Based in
- GIDC Vatva, Ahmedabad, Gujarat
- Markets
- India and more than 30 export countries
- Recognition
- India's Great Mid-size Workplaces 2026 and India's Best Workplaces in Chemicals 2026, Great Place to Work India
- Hires for
- Plant operators and ITI technicians, QC and R&D chemists, engineers and supervisors, sales, export and corporate roles
- Uses
- Career site, AI screening with WhatsApp, AI voice screening and recruitment analytics
- Careers page
- matangiindustries.hirin.ai/careers
A new business unit, and a clock that would not wait.
Turning a business unit around meant filling roles across the whole ladder at once, while the rest of Matangi kept hiring too. A sample from its careers page shows the spread, every role with a different profile, a different source and a different reason candidates drop off.
Applications arrived from job boards, referrals and email. Every CV had to be opened and read by a person before anyone could call.
Shift workers and technicians rarely pick up during office hours, so first calls slipped by days.
Good candidates waited for a call and took other offers. Time to hire averaged 38 days, and the business unit waited with them.
The business head could not see, in one place, which roles were stuck and where in the funnel.
What Matangi switched on
The first round moved to Hirin.ai. Recruiters and hiring managers kept the conversations and the decisions.
A branded careers page
Every open role lives on one careers page on Hirin.ai, and every application lands in the same pipeline.
Every CV read
AI screening reads each CV against the role and scores it with the reasons shown.
WhatsApp first round
Applicants answer the pre screening questions on WhatsApp, at a time that suits them, even after a shift.
AI voice calls
AI voice screening calls applicants, asks the role questions and adds the answers to the profile.
KPIs in one place
Recruitment analytics shows time to hire, funnel and stuck roles for the business head and every hiring manager.
16 days faster, a 42% cut. Source: Matangi Industries HR.
The results: the right talent, at the right time.
- Time to hire fell from 38 to 22 days. Applicants hear back the same day instead of waiting for a call.
- The new business unit got its people on time. Key seats were filled when the plan needed them, not a month later.
- More positions closed with the same recruiters. The first round no longer eats the recruiters' day.
- Full visibility of recruitment KPIs. Leadership sees every role, funnel and bottleneck in one dashboard.
What Matangi's business head says
Turning around a new business unit is a race against the calendar. Every seat we could not fill was a plan on hold. With Hirin.ai, every applicant is screened on WhatsApp or an AI call the same day, our time to hire came down from 38 days to 22, and the right people joined when the business needed them, not a month later. Our recruiters close more positions, and I can see exactly where every hire stands.Ramesh PatelBusiness Head, Performance Chemicals Division, Matangi Industries
The Hirin.ai products behind this story
Building or turning around a business unit? Hire like Matangi.
We'll show you the same careers page, WhatsApp screening, AI calls and KPI dashboard, set up for your roles.
Questions about this case study
Which Hirin.ai products does Matangi Industries use?
Matangi Industries uses Hirin.ai's branded career site, AI screening of CVs with pre screening questions on WhatsApp, AI voice screening calls and recruitment analytics for its hiring KPIs.
How did Hirin.ai help Matangi Industries with its new business unit?
Hirin.ai took over the first round for every role, so the new business unit could fill its seats with the right people when the plan needed them. Time to hire came down from 38 days to 22, about 42% faster, while the same recruiters closed more positions.
Which roles does Matangi Industries hire through Hirin.ai?
Every kind of role, from plant operators, instrument technicians and QC and R&D chemists to engineers, supervisors, sales, export and corporate functions, up to department heads.
Does Hirin.ai decide who Matangi Industries hires?
No. Hirin.ai reads every CV, screens every applicant on WhatsApp or an AI call and explains each score. Matangi's HR team and hiring managers make every decision.